Infographic search traffic has surged by almost 800%—that's right, 800%—since 2012. Infographics are not only visually beautiful and entertaining to view but also effective marketing tools.
It shouldn't come as a surprise that infographics combine the creative elements of visuals with the actual relationship to data. Images, analogies, and colourful illustrations let what would usually be dry statistics leap off the page and come to life. Here are eight advantages of infographics and why you should pay attention to them.
1. They're Eye-Catching, and Convincing
Information is praised by people, particularly statistics, numbers, and figures. Infographics are ideal for presenting facts attractively and convincingly. Your audience will not only appreciate the immaculate presentation of your material, but they will also find it more believable and fascinating
2. They Demonstrate Your Expertise
Most of us find statistics impressive, but combining them with pictures makes a perfect match. When you offer expertise through an infographic, you establish yourself as the authority and strengthen your company's reputation. The readers will value your newly acquired information and see you as the authority the next time the topic arises.
3. They Increase the Number of Website Visitors
If your infographic is attractive and engaging, it will inevitably increase your custom website’s traffic. Today, individuals are more willing to share visual material, so every "click" or "share" increases the number of people who see your content.
4. They're Simple to Read, Understand, and Recall
What good is unique content if people quickly forget what they've read after leaving a page? Visuals are one of the finest methods to convey information to the reader since they are processed 60,000 times quicker than text, and 65 percent of people learn visually.
5. They Work Well for SEO
Web development experts say visual material is far more "share-worthy" than conventional word information, as was previously established. Because of how infographics naturally compel users to click, like, and share them, Google will index your website higher due to the "Page Rank" algorithm. In other words, not only are people more likely to share your infographic, but Google will also likely view it as more shareable and rank your page higher.
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