Wednesday, June 21, 2023

Flytxt introduces Generative AI for digital product design

Achieving product-market fit in volatile markets is a challenge, as the ease of adoption of digital products also lowers switching costs for customers. Generative AI is well suited to solve this challenge. It can programmatically evaluate several potential product designs to find the best match,” said Vinod Vasudevan, CEO, Flytxt.

Flytxt’s Generative AI can optimise price points, product attributes, bundling options, and associated benefits to meet business objectives like increasing revenue, retention, or margin. Generative AI has been mostly used for creating original multimedia content and enabling intelligent conversations as in tools like ChatGPT.

The company foresees widespread applicability of Generative AI in many customer experience workflows like product and campaign design. “We will continue to integrate powerful AI capabilities like Generative AI into our solutions to help users make accurate decisions that impact long term value creation”, he said.

Flytxt Generative AI also adds the ability to explain the decisions made by the AI. This transparency allows product managers to critically review the reasons behind the AI-recommended design, before they decide to approve and introduce the product in the market.

6th  Edition of International Design Research Awards

Monday, June 19, 2023

The ultimate guide to the best interior design companies in Marbella, Costa del Sol (2023)

So, you’ve just bought a new property or you are renovating your current home, but who can help you with those all-important decisions on colour schemes, practicality, the best furniture and design products for your lifestyle, and the layout?

Working with an experienced interior design company is a great way to effectively turn your interior visions into a reality, providing advice on measurements, the best tones and hues to use on your walls and furnishings, how to make the most of your space, and saving you valuable time and effort.

That’s why the Euro Weekly News has created this ultimate guide to the best interior design companies in Marbella, Costa del Sol, so that you can make the most of your property and enjoy your home to the full!

Working with a reputable interior design company is an excellent idea for your property in Marbella and can significantly increase your overall living experience. Marbella is renowned for its luxury properties and stunning coastal scenery, and collaborating with an interior designer can help you make the most of your investment.

An interior designer will have the expertise, experience, and knowledge to turn your vision into a living reality. They understand and are well-versed in the latest colour trends, colour schemes, and furniture styles that will complement your home and, with their guidance, you can achieve a cohesive and visually appealing interior that reflects your personal style while making the most out of the beautiful Spanish surroundings.

An interior designer can also help you to optimise the functionality of your space, assessing your needs and lifestyle in order to maximise the available areas and enhance the flow of your home. Whether you envision creating an open-concept living area to make the most of the Mediterranean climate or designing custom storage solutions to accommodate your belongings, their professional input ensures that every inch of your home is utilised effectively. Their expertise, attention to detail, and access to resources make them invaluable partners in creating a luxurious and personalised living space that reflects the beauty of its surroundings.

Working with an interior design company will also save you time and effort. They already have existing relationships with suppliers, artists, and contractors in order to streamline the entire design and implementation process. From selecting materials, furniture, and furnishings to coordinating installations, their expertise ensures a smooth and efficient project execution, allowing you to relax and enjoy the transformation of your home!

6th  Edition of International Design Research Awards

Wednesday, June 14, 2023

Behold the delight that was the Nintendo website in 2001

 We could say that web design has come a long way in the past 22 years, but a wave of nostalgia suggests people miss the character of the sites from the early days of the century. The Nintendo website is a case in point, with tributes flooding in online to mark the 22nd anniversary of the Game Boy Advance.

The console was released in March 2001, and it might seem basic compared to today's colourful Nintendo Switch, but it was a massive success at the time. To commemorate the anniversary, the Web Design Museum has shared a look at the evolution of the Nintendo website since then, and it's making a lot of people feel nostalgic (see our pick of the best 404 pages for more gems from the history of web design).On this day 22 years ago, Nintendo released the Game Boy Advance console, and Nintendo's web design was so great back then. 11, 2023

As shown in the post from the Web Design Museum on Twitter, the Nintendo Website from 2001 is a great example of the Y2K aesthetic, from Mario's greeting to the pixel art icons and playfully chaotic layout. It feels almost like an old newspaper page design, where you're presented with so many stories, you don't know which you're supposed to read first, but it doesn't matter because there's no right way to read it. It's something that's designed to be perused at leisure

6th  Edition of International Design Research Awards



As shown in the post from the Web Design Museum on Twitter, the Nintendo Website from 2001 is a great example of the Y2K aesthetic, from Mario's greeting to the pixel art icons and playfully chaotic layout. It feels almost like an old newspaper page design, where you're presented with so many stories, you don't know which you're supposed to read first, but it doesn't matter because there's no right way to read it. It's something that's designed to be perused at leisure.

How to Actively Use Engineers for High-Quality Product Designs

In the most successful product teams, each team member—as opposed to just the product owner—is obsessed with the problems their product is attempting to solve for end users. The best engineers on these teams have the curiosity to ask “why” and get to the root of the issues so they can engineer relevant new features to address those concerns.

This active approach to product engineering is key to innovation and a high-quality user experience. It’s juxtaposed with the more-passive approach that engineers can take, which is looking at their role as more of an order taker that simply follows instructions on what to build. As a critical part of the overall product puzzle, it’s important that engineers feel empowered to take an active role and are being used actively throughout the entire product creation process.

User feedback can be an instrumental aspect of how a product is successfully engineered. For example, we help our clients build and leverage business intelligence (BI) tools to provide data insights and storytelling through visual analytics. The challenge is that often, end users can’t describe what they need or don’t even understand “the art of the possible” of how things can be accomplished with BI tools. Instead of building a working end product or dashboard and then soliciting feedback, companies can better understand end user needs by rapidly putting designs or prototypes in front of them to quickly receive feedback on what would provide value and what wouldn’t. These types of techniques are just some of what are called “Design Thinking.” What this means for engineers is that they can then determine the right thing to build prior to actually investing or spending time on building it.

Product teams that are able to get new products and/or features out to end users quickly in an iterative fashion benefit from customer reaction, feedback, and added proposition value. This is called a test and learn approach. It can be done via a number of different methods, depending on how early feedback is desired, ranging from putting early-stage designs in front of customers, to rapid prototyping, to multivariate testing in production software. Engineers should be a part of these types of sessions and/or understand the analytics coming from usage data to better understand what is resonating with customers, what provides value, and how to pivot accordingly.

6th  Edition of International Design Research Awards

Exploring the Advancements and Creative Applications of 3D Animation

In today’s fast-paced digital age, 3D animation has revolutionized the way we experience and interact with visual content. From movies and video games to virtual reality and architectural design, the advancements in 3D animation technology have opened up endless possibilities for creative expression. In this article, we will delve into the exciting world of 3D animation, exploring its various advancements and the wide range of applications it offers.

The roots of 3D animation can be traced back to the 1960s, when computer graphics pioneers began experimenting with creating digital imagery. One notable milestone was the release of “Westworld” in 1973, which featured the first-ever use of 3D wireframe computer-generated imagery (CGI) in a feature film. This groundbreaking achievement laid the foundation for the future of 3D animation.

The realm of video games has witnessed a tremendous transformation with the advent of 3D animation. Gone are the days of pixelated sprites and flat environments. Modern games feature intricate 3D models, realistic physics simulations, and dynamic lighting systems that create immersive gameplay experiences.

Whether it’s exploring vast open worlds, engaging in epic battles, or solving intricate puzzles, 3D animation breathes life into virtual game worlds. The interactive nature of video games, coupled with the visual fidelity and realism offered by 3D animation, has made gaming an art form in its own right.

Architectural design and visualization have greatly benefited from the advancements in 3D animation technology. Architects and designers can now create detailed 3D models of buildings and environments, allowing clients to visualize projects before they are built. By using 3D animation, architects can showcase their designs from different angles, simulate lighting conditions, and even create virtual walkthroughs of spaces. This not only aids in the design process but also helps clients and stakeholders better understand and appreciate the proposed structures.

6th  Edition of International Design Research Awards

Arturo Tedeschi’s Stage-Design Seeks To “Evoke A Sense Of Archetypal Architecture” For Illenium World Tour

“Illenium music tells a deep story of awakening, rebirth, and healing. The production aimed to convey this story through a captivating multi-dimensional experience, utilizing digital technologies such as lights, lasers, LED walls, pyros, and enhanced sound experience, while also giving importance to the fixed elements of the stage. The stage set enhances the guest experience and captivates the audience even before the concert begins. It sets the tone, amplifies audience response, it creates a subliminal connection”, says Tedeschi.

Illenium (born Nick Miller) is a Grammy Award-nominated producer/DJ, instrumentalist, and one of today’s most successful crossover electronic artists. He has elevated dance music via his bold, progressive take on the genre and his expansive sound. Following his latest self-titled album, his world tour kicked off in May from The Gorge Amphitheatre and will touch North America, Europe, and Australia.

The set pieces form a captivating three-dimensional background, with references and symbolism. They add visual interest and depth and evoke a sense of archetypal architecture. The stage design incorporates a central platform dedicated to Illenium’s performance, accompanied by a rear catwalk specifically designed to provide a dedicated space for the guitarist, strings player, and guest vocalist to perform on. The catwalk features sloping ends that seamlessly align with the height of the piano and drum risers. Additionally, two symbolic tower elements frame the colossal LED wall, enhancing the overall visual impact of the stage setup. The DJ booth seamlessly integrates with the overall set design, an integral element of the composition.
6th  Edition of International Design Research Awards

Tuesday, June 6, 2023

Visual Effects (VFX) Market: Global Analysis and Forecast By 2030

Visual Effects (VFX) Market Report Presents An Wide Estimation Of Industry Competitors, Including [ Tippett Studio, BUF, Sony Pictures Imageworks, Moving Picture Company (MPC), DNEG Matte, Cinesite, Rodeo FX, Framestore, Weta Digital, Industrial Light and Magic, Pixomondo, Animal Logic, Digital Domain, The Mill, Scanline VFX ]. Visual Effects (VFX) market size was valued at USD 9884.95 million in 2022 and is expected to expand at a CAGR of 8.05% during the forecast period, reaching USD 15731.43 million by 2031.

This report thoroughly examines the impact of the COVID-19 pandemic on the Visual Effects (VFX) market, taking into account both direct effects within the market and indirect effects from various industries. It offers a comprehensive analysis of the global and regional implications of the pandemic on the Visual Effects (VFX) market. The report covers market size, market trends, and market growth for the Visual Effects (VFX) industry, categorized by type, application, and consumer segment. Furthermore, it conducts a PESTEL analysis to identify key influencers and barriers to entry in the industry.

This Visual Effects (VFX) Market report offers detailed analysis supported by reliable statistics on sale and revenue by players for the period 2015-2023. The report also includes company description, major business, Visual Effects (VFX) product introduction, recent developments and Visual Effects (VFX) sales by region, type, application and by sales channel.

6th  Edition of International Design Research Awards

The best laptops for graphic designers, according to experts

Apple's professional users -- especially those working in creative industries -- have welcomed the company's renewed focus on its professional Mac products, following the long-awaited introduction of the 2019 Mac Pro desktop and the 16-inch revamp of its flagship MacBook Pro laptop. But there's no doubt that Apple took its eye off the ball in the Mac market while it spent years concentrating on the iPhone, and that has allowed rival PC manufacturers to capture a slice of Apple's creative pie.

Most PC manufacturers now offer extensive portfolios of laptops and desktop PCs that are specifically aimed at creative users in fields like graphic design, photography, video editing, and animation. The involvement of Nvidia, with its RTX ray-tracing graphics technology, has also attracted gaming specialists such as Razer and Gigabyte, whose expertise with high-end gaming graphics has allowed them to design some impressively powerful laptops for professional users. Creative users are now spoilt for choice, with dozens of laptop and desktop systems now vying for their attention. We've rounded up the best "creator" laptops to help save you time and money.

Intel got the ball rolling back in 2018 with its Creator PC initiative, which was further boosted by Nvidia's Studio campaign the following year. Nvidia aimed to extend the company's graphics technologies beyond its traditional gaming audience and into the creative industries.

Now, Lenovo is upping their game. At CES 2023, they unveiled the Lenovo Yoga Book 9i that will feature two 13.3-inch HDR OLED screens. And with its folio stand, it operates dual screens in portrait and landscape mode.

6th  Edition of International Design Research Awards

Graphic Designer Salary: Skills and Tips for Taking It Higher

Of all the disciplines in tech, graphic designer may be the most overlooked and underrated. Developers tend to think of designers as pixel-pushers who tinker in Figma all day long, but the job is far more than digital design—you must craft things that customers love at first glance, all while selling internal stakeholders on your vision. How high can a graphic designer salary go? Let’s take a look!

Graphic designers are responsible for the visuals on a website, app, or other product. It’s a highly competitive field with a projected job growth of just 3 percent from 2021 to 2031. Successful graphic designers are not only skilled in ideating and creating designs; they also possess incredible “soft skills” such as communication and empathy, which allow them to efficiently determine project requirements, secure stakeholder buy-in, and communicate results to a client or organization.

According to Lightcast (formerly Emsi Burning Glass), which collects and analyzes millions of job postings from across the United States, there were some 55,206 open job postings for graphic designers over the past 12 months, indicating an average level of demand; the average time to fill a position was 43 days.

Lightcast estimates the median salary for graphic designers at $49,784, rising to $75,000 and above for those with more than eight years of experience. According to Dice’s most recent Tech Salary Report, that’s well below the average technologist salary of $111,348 (up 2.3 percent between 2021 and 2022). However, keep in mind that larger companies and/or those in larger tech hubs (such as New York City and San Francisco) may pay their graphic designers far more than the Lightcast median salary.

Specializing in a particular aspect of design can also unlock a much higher salary. For example, Dice’s Tech Salary Report pegs the average salary for UX/UI designers at $97,716 per year, down 3.5 percent between 2021 and 2022. Designers developing graphics and other assets for cutting-edge projects (such as virtual reality) may also leverage their unique skill-set into notably higher compensation.

6th  Edition of International Design Research Awards


Infographics are powerful visual tools that effectively communicate complex information in a concise and engaging manner, making them advant...