In the most successful product teams, each team member—as opposed to just the product owner—is obsessed with the problems their product is attempting to solve for end users. The best engineers on these teams have the curiosity to ask “why” and get to the root of the issues so they can engineer relevant new features to address those concerns.
This active approach to product engineering is key to innovation and a high-quality user experience. It’s juxtaposed with the more-passive approach that engineers can take, which is looking at their role as more of an order taker that simply follows instructions on what to build. As a critical part of the overall product puzzle, it’s important that engineers feel empowered to take an active role and are being used actively throughout the entire product creation process.
User feedback can be an instrumental aspect of how a product is successfully engineered. For example, we help our clients build and leverage business intelligence (BI) tools to provide data insights and storytelling through visual analytics. The challenge is that often, end users can’t describe what they need or don’t even understand “the art of the possible” of how things can be accomplished with BI tools. Instead of building a working end product or dashboard and then soliciting feedback, companies can better understand end user needs by rapidly putting designs or prototypes in front of them to quickly receive feedback on what would provide value and what wouldn’t. These types of techniques are just some of what are called “Design Thinking.” What this means for engineers is that they can then determine the right thing to build prior to actually investing or spending time on building it.
Product teams that are able to get new products and/or features out to end users quickly in an iterative fashion benefit from customer reaction, feedback, and added proposition value. This is called a test and learn approach. It can be done via a number of different methods, depending on how early feedback is desired, ranging from putting early-stage designs in front of customers, to rapid prototyping, to multivariate testing in production software. Engineers should be a part of these types of sessions and/or understand the analytics coming from usage data to better understand what is resonating with customers, what provides value, and how to pivot accordingly.
6th Edition of International Design Research Awards
website link: design-conferences.sciencefather.com
Nomination Link : https://x-i.me/susnom
Registration Link: https://x-i.me/susreg2
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