What skills and basics should a graphic designer know

At its core, this discipline is about communication, which means your role is to translate a message or an idea into a visual form. At a basic level, this can be as simple as selecting a font that is readable or putting information into easily digestible chunks. But the deeper you go, the more you will come to understand how different audiences connect and respond to your work, and the best ways to shape your design to suit their needs.

This is an iterative and non-linear process where designers work through phases to understand and synthesise user needs, to ideate, prototype and test a design solution. Not limited to graphic design, this process is used every day by start-ups, big enterprises and professionals around the world. Mastering the skill of design thinking can help you uncover original and innovative solutions and will stand you apart in the design world.

Generating ideas is exciting, confronting, confounding and extraordinarily satisfying. It will keep you up at night, stop you mid-sentence and send you off in directions you never expected. From the initial seed of an idea, through to the ‘a-ha’ or ‘eureka’ moment, you are on a creative rollercoaster, making your way through essential processes, practices and stages until you reach the end result 

Ideation is a process of synthesis. Like a funnel, it’s wide at one end to admit everything you can think of. Then, as you move through the process, that funnel narrows down in focus to ensure that your final result is innovative and creative while also corresponding to the initial brief.

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