Web design is a process of designing and developing websites. It refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development. Unlike web development, which is mainly about functionality, web design includes aesthetics and is concerned about the look-and-feel of the site as much as the functionality. The creative aspect of web design covers areas like web graphic design, user experience design, interface design. Web designers work with tools like Photoshop, etc. The technical aspect covers front-end and back-end development with tools and languages like HTML, CSS, Javascript, etc.
Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.
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