Around 1980, graphic designers were suddenly thrust into newly exalted roles in the pop zeitgeist, and Neville Brody was crowned Britain’s first graphic design rockstar. In the decades after making his initial mark, Brody’s radical approach to design inspired countless others of the era and continues to redefine contemporary visual culture. He ventures fearlessly across different media boundaries, messing with letterforms and page structures while mixing in striking photography whose impact lingers long after a reader has closed the magazine or browser window.
Brody combines and recombines type and other elements freely and experimentally while adhering to underlying design systems, resulting in what Graphic Language co-author Adrian Shaughnessy terms “structured chaos.” His iconoclastic visual language— a mixture of modernist graphic design, punk, and postmodernism informed by 20th century avant-garde movements including Dada, Constructivism, Futurism, and Pop Art— shows both reverence for and disobedience to the assumed tropes of commercial design.
An educator at London’s Royal College of Art since 2011, Brody encourages students to embrace his brand of risk-taking. “You’re simply a practitioner in communication,” he tells them. “You might make a poster or a sound piece. You might design a physical space, or write a novel. We are trying to teach in such a way that your response is appropriate to the message you’re trying to communicate.“
7th Edition of International Design Research Awards
website link: design-conferences.sciencefather.com
Nomination Link : https://x-i.me/susnom
Registration Link: https://x-i.me/susreg2
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