Top 7 graphic design trends 2023: Overview, ideas and cases

What makes a good design? An effective graphic design helps users understand your message, and also enables smooth navigation on your website or store.

An effective design also has a secret component that makes messages memorable and strengthens emotional connections between a customer and brand. This component is the shared emotional and ideological context between you and your audience; that’s why trend-watching is critical for designers.

In order to boost the performance of your projects in 2023, Depositphotos has collected and explained the major graphic design trends that will dominate this year.

In 2023, the world is not likely to become a more pleasant place for humanity, as environmental, economic, and political crises continue to intensify. Nevertheless, both consumers and creators will find comfortable spaces for themselves, where they can relax and temporarily forget about their current issues. These two tendencies were revealed in the 2023 Creative Trends Report by Depositphotos. This time, the research team went further and translated them into a more practical language — graphic design.

The seven graphic trends presented below can be divided into two categories: “escapist” and “brave”. The first group includes anime-style visuals, iridescent futuristic textures, and mysticism. Military-style packaging, clothing, and posters, as well as sans serif typefaces are examples of the second category.

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